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Other Projects > Not Just a Label – The Lara Stone Collection

NOT JUST A LABEL IS NOW PROUD TO INTRODUCE LARA STONE, THE ICONIC DUTCH SUPERMODEL, WHO BELIEVES THAT “INDIVIDUALITY IS A NECESSITY”, AS THE HOST OF ITS CURATED ONLINE STORE DURING THE MONTH OF SEPTEMBER.

Meeting Lara Stone can feel like standing face to face with the epitome of sexiness and attitude; a human symbol of a tiny revolution inside an industry where the prerequisites seem hard to challenge. The girl who now ranks as number three out of the world’s top 50 on Models.com, possesses an unusually captivating charm, and a figure and feline face that has earned her comparisons to Brigitte Bardot. She is the girl of the year; we just cannot get enough of her. And in the midst of all this Lara-craze, the 25-year-old Dutch casually dismisses the hysteria and body-focus and just keeps doing what she is good at. It is exactly this strong and individual edge that has got the world so fascinated.

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NOT JUST A LABEL | THE SHOP is now proud to introduce Lara Stone as the host of its curated online store during the month of September. Starting in the fashion industry at fifteen to now opening prestigious designer shows, Lara’s sartorial saturated life will ensure that her choices represent what she is most celebrated for; fierceness of personality and strong individualism.

Recently named by W Magazine as “the most wanted face of the moment”; Lara Stone has graced dozens of catwalks from Louis Vuitton to Prada to Marc Jacobs while her ad campaigns are endless, ranging from Calvin Klein to Max Mara.

Her beauty has exploded on a multitude of magazine covers, including Vogue, Elle, V Magazine and i-D.

Most famed for her voluptuous figure, large lips and gapped front teeth, her distinct appearance marks a refreshing anomaly and striking originality in the stiflingly conformist model sphere.

The September Issue of NOT JUST A LABEL.com’s revolutionary shopping experience will be bigger than ever. NJAL’s THE SHOP will continue asserting its avant-garde mark on the fashion world, but with a bigger Autumn/Winter collection and an even better curator.

For the first time designers will be able to offer their pieces directly from their studios around the world, giving them the possibility to sell directly to shoppers on five continents. Hundreds of designer look-books on NJAL will turn into individual online shops in the months to come, providing fashion aficionados with the possibility to access the latest trends.

Lara will bring all this to her role, curating this month’s THE SHOP, at NOT JUST A LABEL. Her selection, available from Wednesday 2 September, will once again allow emerging designers to offer their one-off catwalk and exceptionally designed pieces to shoppers in search of a sense of dress that defies the predictability of mainstream fashion.